Propensity Score

The Propensity Score can help you objectively segment your customers and identify those who are most likely to respond to a particular offer for credit cards, personal loans and automobile loans. The first score of its kind in India, it enables you to reduce the cost of acquisition and strengthen customer relationships.
 
The score has been developed by combining hundreds of credit characteristics of more than 165 million credit-active Indian consumers. It analyses a customer’s credit-seeking behavior in the past 24 months and assesses the likelihood of the customer to apply for a certain product in the next three months. Thus, you benefit by being able to offer the right products to the right people at the right time.