Product

Propensity Score

Better understand your portfolio, reduce the cost of acquisition and retain your profitable customers

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Access a first-of-its-kind score that helps improve the profitability of your retention campaignsThe CIBIL TransUnion Propensity Score can help you objectively segment your customers and identify those who are most likely to respond to a particular offer for credit cards, personal loans and automobile loans. The first score of its kind in India, it enables you to reduce the cost of acquisition and strengthen customer relationships.
 
The score has been developed by combining hundreds of credit characteristics of more than 165 million credit-active Indian consumers. It analyses a customer’s credit-seeking behavior in the past 24 months and assesses the likelihood of the customer to apply for a certain product in the next three months. Thus, you benefit by being able to offer the right products to the right people at the right time.

Product Highlights
  • Segment your customers based on their propensity to apply for certain products

  • Find those likely to respond to offers for credit cards, personal loans and automobile loans

  • Reduce the cost of acquisition and strengthen customer relationships

  • First score of its kind in India—assesses when a customer may apply for credit

  • Offer the right products to the right people at the right time

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